Manual copying between systems
A lead arrives in WhatsApp, gets jotted in a notebook, copied to a spreadsheet, typed into a CRM, and sent as an email. Same information, five times. Every time a chance to break something.
Business automation
The business works for you.Not the other way around.
Business automation isn't a robot replacing an employee — it's a smart connection between tools you already use. Instead of manually copying between WhatsApp, email, spreadsheets, calendar and CRM — information flows automatically, alerts reach the right place, and repetitive actions perform themselves.
I build practical automations for small and mid-sized businesses — without grand promises, without "autonomous AI." Focused solutions using Make, n8n, Zapier and targeted LLMs that map your existing process and replace the parts that wasted the most time.
The real problem
Small businesses waste hours on work that tools already know how to do.
The problem isn't a lack of tools — there are plenty. The problem is each tool lives in its own world, and you stay in the middle: copying, updating, sending reminders, and tracking who replied to whom. Every manual action is a potential mistake and, more importantly, time that doesn't come back.
Lead follow-up falls through the cracks
Nobody reminds you to call back, nobody flags that a week passed without a reply, nobody marks a lead as "cold." Forgotten valuable leads are the biggest, quietest loss a business has.
Reports rebuilt from scratch every time
At month-end someone spends three hours with a spreadsheet pulling numbers — instead of the report updating itself with one click.
Long response times
A lead waiting 12 hours is a client gone to a competitor. A first automatic reply within a minute — even if you're in a meeting — changes the closing rate.
What's included
Automation built from the real problem — not the tool.
Every automation project starts by mapping the existing process. If the process isn't clear — there's nothing to automate. Once it's clear, we pick the right tools and build the connection.
Business process mapping
We sit down together and map: what happens today, where the time goes, which steps repeat. A short document with a clear flowchart before any code is written.
Automatic lead management
From an incoming lead (site, WhatsApp, Facebook, Instagram, email) to CRM, personal notification, and an automatic first reply — the whole path connected.
Connect your existing tools
Make, n8n or Zapier — based on complexity. Connections to Gmail, WhatsApp, Google Sheets, Notion, monday, HubSpot, Pipedrive, Calendly, Stripe and more.
AI integrated where it actually helps
AI isn't everywhere — only where it adds real value: lead classification, conversation summaries, drafting reply templates, extracting data from emails. No theatre, no inflated promises.
Self-updating reports
A dashboard in Google Sheets, Looker Studio or Notion that fills itself automatically from all the sources. No more manual data collection at month-end.
Smart alerts
WhatsApp alert when a valuable lead arrives. Automatic reminder when a week passes without a reply. Noise filtering — only what really needs your attention.
Simple, clear documentation
Every automation is documented — what it does, how to trigger it manually, how to stop it, how to see errors. You're not dependent on me to understand what's running on your account.
Support and monitoring
After launch — a support window for fixes, adjustments and error monitoring. Automation isn't "set and forget" — it's tuned over time.
How we work
From business process — to automation that works.
The same structured process that works on every project, tuned to automation. The first point is to understand the business, not to pick a tool.
Discovery and mapping
A 45–60 minute conversation about the existing process, the tools you use, and where time is lost. By the end it's clear which processes are ready to be automated.
Scope and plan
A short document: flowchart, recommended tools, scope, timeline, price. Sign-off before building, so there are no surprises.
Build and testing
We build the automation in a test environment, run real scenarios, handle possible errors. Until it works — it doesn't go live.
Rollout and training
We promote to production, document, and walk you through how to work with it day-to-day. You know what's running, how to stop it, and where to check errors.
Monitoring and adjustments
A support window for bug-fixes, adjustments to a changing process, and ongoing improvements. Automation is a living process — not a one-off.
Frequently asked questions
Questions that come up before an automation project.
Business automation is a smart connection between the tools you already use — so information flows between them automatically, alerts reach the right place, and repeating actions happen on their own. For example: a lead from a website form lands in the CRM automatically, gets a WhatsApp thank-you, and a personal alert is sent to me. All without a human touching it.
A single focused automation — one to two weeks. A more complex system (leads, follow-ups, reports) — three to five weeks. The bulk of the time isn't writing code — it's mapping the process and running real-world tests.
A focused automation starts at ₪1,500. A full automation system for a business — from ₪4,500 and up depending on scope. The proposal always spells out what's in and what's out, based on a flowchart we go through together.
Make and n8n are the main tools for general automation — strong, flexible, low-code. Zapier when it fits. For deeper integrations I write scripts in Node.js or Python. For AI: GPT, Claude and Gemini based on the task.
There's AI integration where it genuinely helps — lead classification, WhatsApp conversation summaries, draft templating, document data extraction. But I don't promise "autonomous AI" or "smart agents" that will run the business by themselves. Those are marketing claims that don't hold up in reality. AI here is a tool, not magic.
Automations can break — due to a third-party platform update, a data-structure change, or a network error. That's why every automation includes an error-alert mechanism and documentation to understand what happened. Fixes are on me during the support window; afterwards, a monthly retainer or per-call rate.
Important topic. The tools themselves (Make, n8n, OpenAI) are vendors compliant with standard security frameworks. n8n can even be self-hosted if there's a specific regulatory requirement. I don't store your data — it flows between your tools through the connections I build.
A limited number of active projects at any given time
Get in touchYour business deserves a site that doesn't just look good — it works for you.
A short call, no commitment. We'll see together if there's a fit here.
Every message reaches me personally. You'll get a reply from me — not from an auto-responder, not from a project coordinator.
Prefer to talk? WhatsApp, phone or email — whatever works for you.
Same-day reply · Directly with me · No middlemen
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